EVERYTHING YOU NEED TO KNOW ABOUT
Let me tell you a little bit about myself...
Well, for starters, my name is Ethan Lang, and I am currently 18 years old studying Finance and Accounting at Fort Hays State University.
Here is the thing though. My journey didn't just start when I started to attend college; it actually started way before that.
My fascination for finance, investing, and entrepreneurship hit me when I was 15 years old. I always knew I wanted to start my own business, but I never knew what. However, when I started to learn more about finance, my dad set me up an account, and actually let me start investing on my own! I was more than excited until I lost some money because frankly, I really didn't know what I was doing yet.
However, this was the best lesson ever for me because it forced me to hone my craft. I became relentless. I was reading books, listening to podcasts, and watching YouTube videos trying to figure out how to invest in various investment vehicles such as the stock market and real estate.
I started to understand how to build a well-diversified portfolio that would help me retire and buy a big house someday.
After almost two year though, there was still a problem. I still didn't even know what business I wanted to build. As excited as I was to be an investor, I knew that I still wanted to own a business that would in turn not only make me money, but help others.
I didn't want to just help others. I wanted to help finance transform people's life because of the way it had transformed mine. So, what did I do? I started this business called Making Cents of Finance. Making Cents of Finance was and is a financial education business that started in two places: Instagram and my website. At first, it was really just a way for my to easily spread some of the knowledge I had in finance to some friends and classmates until something crazy happened.
People I didn't even know started listening to what I was saying! My instagram started slowly growing, and now it has over 144,000 followers. However, I have not changed my approach from the start. Provide as much value as you can to the consumer. I care about my audience because if they follow me, that means they believe in me and what I am teaching. If they are putting this trust in me, I better give them the damn best content they have ever seen in their life. So, that's what I did.
However, if I truly wanted to help people, I needed to produce more than just written and picture content. I needed to start actually talking about finance in videos. So, that is exactly what I did. I started my YouTube channel about 6 months after starting the Instagram and blog. To be honest, this was actually really
difficult for me because I wasn't used to talking in front
of a camera, but I knew that it would benefit my fans,
so I did it. In the beginning, my YouTube videos were
awful. I recorded them with my iPhone 6S in my
bedroom where there was no natural light, but after
a while, I was finally able to afford a real camera. I
knew I needed to make an investment for my fans
because of the investment they put in me by following
me. I made videos of things I had learned in the
previous years. Also, I understood how diffficult some
of these things were to learn, so I took the time to make
these videos extremely easy to understandwhile also
getting the whole point across. As I began doing this,
I decided to showcase my business and take
it to some competitions.
Owner of Making Cents of Finance
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